Mert Bürİan

THE POWER OF HABIT by Charles Duhig

Read this if you want to learn how habits control our life, our career and how we change them for good.

Charles Duhigg illustrates power of habits in real life stories which are truly easy and fun to read. The stories include inspirational stories of how Starbucks cultivated willpower trainings for new hires to become one of the most successful global food chains and how the retailer chain Target leverages data to estimate what you want before you would already know.

He also talks about how marketing firms such as Procter & Gamble create cravings to increase their product use and how a coach can take a footbal team from bottom and make it Super Bowl champion by working on habit loops to disable their team members from thinking during the game but focus on their habits.

How can you benefit from this book for your career?

– Understand how habits form

– Identify habit loop of cue – routine – reward

– Learn various ways to interrupt your habit patterns

– Develop plans to activate your willpower

– How belief is crucial in changing any habit

– How you can get most out of small wins

– How you would define keystone habits in your organization and attack on those

– Learn to analyze data to realize common pattern of habits