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How to compound yourself?
The power and magic of compounding lie in its transformative ability to multiply value over time, much like a snowball growing exponentially as it rolls downhill. In financial terms, compounding refers to the process where the value of an investment increases because the earnings on an investment, both capital gains and interest, themselves earn interest. Continue reading
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The Power of Consumer Data Platforms (CDPs) in Modern Marketing
Consumer Data Platforms (CDPs) have quickly become a critical tool in the arsenal of contemporary marketers. At its core, a CDP is a type of software that consolidates and organizes customer data from multiple sources, creating a unified and accessible database. By leveraging a CDP, businesses can streamline their data management, gain actionable insights, and, Continue reading
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Summary: How Brands Grow?
Byron Sharp, a marketing scientist, developed a number of marketing principles which are explained in his book “How Brands Grow”. While not a model in the traditional sense, these principles challenge traditional marketing theories and provide a new perspective on brand growth. Here are some of the key principles from Sharp’s work: Sharp’s principles are Continue reading
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Leveraging AI for FMCG Marketing Success: Exploring the Business Use Cases of ChatGPT
Introduction: In today’s rapidly evolving market landscape, staying ahead of the competition is more important than ever for marketing leaders in the FMCG industry. One way to achieve this is by embracing artificial intelligence (AI) tools like ChatGPT, which can significantly enhance marketing strategies and drive engagement. In this blog post, we will discuss some Continue reading
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ME IN 30 SECONDS
I’ve been a basketball player, insurance seller, brand manager, entrepreneur, consultant, book publisher, data & analytics enthusiast, leader of a corporate organization, and educator on Udemy. I am also a husband to my dear wife and a father to my two lovely daughters. Introvert, business passionate, bookworm, curious about everything, and love finding a different Continue reading
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Set your own rules and live the life you want
The Art of Non-Conformity Set your Own Rules, Live the Life You Want and Change the World by Chris Guillebeau This one is about managing your fear and channeling your passion into your ambitions while trying to change your life. There are times when we feel stuck when trying to do what we believe are Continue reading
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How to attain good habits to progress in your career?
THE POWER OF HABIT by Charles Duhig Read this if you want to learn how habits control our life, our career and how we change them for good. Charles Duhigg illustrates power of habits in real life stories which are truly easy and fun to read. The stories include inspirational stories of how Starbucks cultivated Continue reading
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Ways of earning 6 figure income by writing stuff
Interested in publishing your own book, e-book or e-zine? Then you should consider getting a copy of Robert W. Bly’s “How to Write & Sell Simple Information for Fun and Profit?” Bly is a best selling author and has more than 25 years of business and direct response marketing experience. He is the author of Continue reading
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101 Ways to Stand Out at Work by Arthur D. Rosenberg
Arthur D. Rosenberg is looking for the answers to the key career success questions. “Dreaming of job satisfaction?”, “Tired of being overlooked for promotions?”, “Hoping for more than a 2-percent raise?” He is an experienced consultant and has worked with companies such as UPS,AT&T, Citibank, Prudential, and Viacom. Here are my top 10 choices among his Continue reading
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Life without limits/limbs: Story of Nick Vujicic
You will never whine about life’s difficulties when you hear Nick Vujicic’s story. Nick is an extraordinary man. Born without arms or legs, he became an internationally successful motivational speaker and he is only 27. In his book, “Life without Limits” published in 2010, he mentions anyone can achieve success if he/she would have the Continue reading
About Me
I like to write about technology, business, entrepreneurship and marketing.
Mert Bürİan 