marketing
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The Power of Consumer Data Platforms (CDPs) in Modern Marketing
Consumer Data Platforms (CDPs) have quickly become a critical tool in the arsenal of contemporary marketers. At its core, a CDP is a type of software that consolidates and organizes customer data from multiple sources, creating a unified and accessible database. By leveraging a CDP, businesses can streamline their data management, gain actionable insights, and, Continue reading
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Summary: How Brands Grow?
Byron Sharp, a marketing scientist, developed a number of marketing principles which are explained in his book “How Brands Grow”. While not a model in the traditional sense, these principles challenge traditional marketing theories and provide a new perspective on brand growth. Here are some of the key principles from Sharp’s work: Sharp’s principles are Continue reading
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Leveraging AI for FMCG Marketing Success: Exploring the Business Use Cases of ChatGPT
Introduction: In today’s rapidly evolving market landscape, staying ahead of the competition is more important than ever for marketing leaders in the FMCG industry. One way to achieve this is by embracing artificial intelligence (AI) tools like ChatGPT, which can significantly enhance marketing strategies and drive engagement. In this blog post, we will discuss some Continue reading
About Me
I like to write about technology, business, entrepreneurship and marketing.
Mert Bürİan 